|
|
|
Prioritise
and concentrate resources
|
| Programmes
should target their resources to stimulate a 'critical mass' of users
in one or more locations. Promotion should start in favourable locations,
eg, near rural markets offering supporting infrastructure and income-generating
prospects. |
Children with a hand cart at a roadside
village market in Mali |
|
Donkey cart at a fish market in Mauritania |
|
Markets offer many profitable transport
options and provide opportunities to achieve
a critical mass of users in a short time.
|
Donkey carts serving a regional market
in Mali
|
|
Hand carts serving an urban market in
Mali
|
|
