GENDER AND TRANSPORT RESOURCE GUIDE  
Introduction
MODULE 1:
Why Gender and Transport?
MODULE 2:
Challenges for Mainstreaming Gender in Transport
MODULE 3:
Promising Approaches for Mainstreaming Gender in Transport
MODULE 4:
Gender and Rural Transport Initiative (GRTI)
MODULE 5:
Tools for Mainstreaming Gender in Transport
MODULE 6:
Resources for Mainstreaming Gender in Transport
Acknowledgements
 
Module 5: Tools for Mainstreaming Gender in Transport
Intro |  1  |  2  |  3  |  4  | Part 5 |  6  |  7  |  8  |  9  |  10  |  11  |  12  |  13  |  14 

5.5. Social and Community Mobilization

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  • Uses community events to attract the attention of policy makers, community members, and media representatives and motivate them to take action on a specific issue such as HIV/AIDS, road safety, or local infrastructure planning.
  • Amplifies advocacy activities, strengthens communication, and allows many more stakeholders to participate in the program.
  • Creates broad ownership and popular support as information is made available and understandable to both experts and the general public.

Social Mobilization Principles

  • Communication is an integral part of the social mobilization process for gender and transport.
  • Access to evidence-based information on gender differences in transport access and needs is fundamental to behavior change and collective action efforts.
  • Social mobilization strategies need to be tailored to the local setting.
  • Capacity building for social mobilization involves "learning by doing."
  • Social mobilization efforts must provide a safe environment for diverse stakeholders at all levels to engage in dialogue and collaborative actions on gender and transport.
  • Social mobilization requires a paradigm shift away from the focus on individual change to holistic social change.
  • While social mobilization for gender and transport may be initiated at a variety of levels, ownership of the process must be at the local level and tailored to local culture.

Community Mobilization Cycle

  1. Prepare to mobilize: identify the transport issues and community needs, identify resources and constraints, establish a team, and develop a plan.
  2. Organize the community for action: orient, build relations, invite participation, develop a core group.
  3. Explore issues and set priorities: starting with core group and moving to wider community.
  4. Plan together: set objectives, roles and responsibilities, facilitate community action plan.
  5. Act together: define your team's role, build community capacity, monitor progress, advise and troubleshoot.
  6. Evaluate together: develop plan and conduct participatory evaluation, share findings with community.
  7. Prepare to scale up: assess potential to scale up, build capacity, seek funding.

Community Mobilization Resources

See Module 6 for a complete listing of gender and transport resources organized by type of resource and issues. The list below includes resources on topics presented in this section of Module 5.

 
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