Infotainment systems
Description/objective
Infotainment systems are typically LCD based multifunctional computer display units which are touch-screen or keypad interactive. These systems are usually provided in terminals, at platforms, or on vehicles. In-vehicle infotainment systems tend to be integrated with the on-board computer which provides connection to AVL systems allowing for the display of RTPI. Common functions of transport infotainment systems include internet access, digital journey guides showing route information, stops and points of interest, tourism information including activities and historical information of the service and area, news and weather forecasts, as well as advertisements.
Infotainment systems are generally aimed at occasional passengers and users who are completely unfamiliar with the service. Systems provided in stations or at platforms/stops and are most commonly provided in the form of electronic kiosks, although they can also be wall mounted displays. These can have all the functionality of in-vehicle systems. Infotainment systems at stations can also provided as a functionality of digital electronic ticket machines, allowing passengers to buy their tickets and access infotainment functions with the same unit.
Applications
- Traveller information
- Advertising
Benefits and cautions
Infotainment systems are very useful customer service, advertising and tourism promotional tools, particularly for infrequent or new passengers. They can be relatively costly systems but this expense is somewhat off-set due to the additional advertising revenue they can be used to generate.
Relevant case studies
Mysore
Other relevant example in Lucerne, Switzerland